SAMSUNG Brand Store

Casestudy 1 – SAMSUNG Brand Store, Westfield at Stratford


JAIA SYNTAX is a space engineering technique providing a trusted, evidence-based approach to the analysis and design of spatial layout patterns. It helps to optimise a functional performance and audiences’ travel path and area as well as maximising the visual impact of display.
• Encouraging convenient way-finding and informal browsing among visitors.

• Creating an easy to understand and navigate layout by optimising visual connections between the main entrance, vertical circulation and other levels of the exhibition space.

• Increasing footfall & Easing wayfinding

• Improving accessibility

• Improving visitor experience

• Facilitating safe movement

• Saving design & operational costs through increased efficiency

• Maximising retail revenue and profit