As the main sponsor of IYOG 2012, Samsung’s mobile museum, Crystal Cube, aims to be a ‘muse’ for the young generation. It travels around Austria (8 cities) exhibiting the Olympic history along with the promotion of Samsung mobile technology. During the day time, the cube is a two way mirror external cladding that creates a reflection of the local daily life; while during the night time, it reveals the future through Samsung products and its high technology