Recent Work

Joint Architectural Intelligence Associates


JAIA Development Platform

      The collective thinking of JAIA architects draws upon experience from their own career, studies and experiments for JAIA’s unique Joint Architectural Intelligence. Joint Architectural Intelligence recognise individual projects, research works and creative approaches as valuable intellectual assets to be reused for either repetitive or hybrid approach. Having collated highly professional intelligence over the last 20 years of JAIA members expert experiences, JAIA persist to be a unique architectural practice crossing over the boundaries. In architectural projects, JAIA provides a platform in which developers, funders, contractors and other consultants will operate together like an integrated project team to deliver a greater quality of architecture with a viable financial structure to the end users. The intelligence that JAIA collates gets fed into this platform and gives greater potential to all our partners.

JAIA People
Jai Hyuk Lee

Principal Director, AA Dipl. RIBA

As a chartered architect of RIBA (The Royal Institute of British Architects), Jai Hyuk Lee is the principal director of JAIA. He has previously worked for KPF, Llewelyn Davies Yeang and PCKO in London. His 20 years professional experience includes Residential, Commercial, Education, Healthcare, Leisure, Mixed Use Development, Master-plan and Urban Planning, from early stage design to completion.

Joo Han Baek

Director, AA Dipl.

Before becoming a director of JAIA, he previously worked for Edward Cullinan Architects, London. There he was involved in various office projects including Mixed Use, Education, Cultural, City Master-plan, and Residential. His unique experiences in various architectural workshops in Japan, Taiwan, France and India, have developed his knowledge of construction processes into another level.

Michael Ruthenbury

Architect, ARB

Michael has been working on various residential and commercial projects from design through to construction and has gained experience in the educational sector, working on challenging sites. With extensive knowledge and experience, Michael brings an enthusiasm for sustainable and contextual Architecture to the practice.

 Luis Gonzalez

Architect, ARB

Luis holds a degree in Architecture from Escuela Politecnica Ceu San Pablo of Madrid, Spain. He also studied in the TKK in Finland (researching on sustainable solutions towards architecture). He has been involved in various international workshops organised by L’école Camondo of Paris and Politecnico de Milano. Luis has professional experience in commercial and residential projects and temporary exhibition from design to completion.

 Alberto Bodi

Architect, ARB

Alberto has studied at the ESARQ of the Universidad Internacional de Catalunya at Barcelona on where gained a degree in Architecture with a public jury at MNAC Museum, on where was awarded a Schilder prize on mobility and accessibility, Alberto also has exposed at Cevisama international ceramic fair. He has construction and interior experience in office projects at London.

 Alice Barsottini

Interior Designer

Alice has graduated a Master of Architecture from University of Florence before studying at Central Saint Martins with a postgraduate Master in Narrative Environments during which she won with her team a competition for the design of a new concept store for Sephora-Paris. Alice is passionate about visitor experience and storytelling. She expresses it within details and bespoke design solution, and she had been worked on visitor centre and exhibition for museums, brand, urban and community environments.

 Seung Hoon Yang

Director, Architect, ARB

Before joining JAIA, Seung Hoon had spent more than 10 years working on luxury residential projects in London’s most prestigious areas and was responsible for award winning large scale residential projects. His strengths lie in the management of large complex developments from concept to detailed design. With expertise in BIM design process, he heads up BIM implementation in JAIA.

Tae Hyuk Kim

Architectural Assistant

Tae joined JAIA as a Architectural assistant in 2015. He has earned his diploma from the Architectural Association School of Architecture (ARB/RIBA Part II), where he has experienced of various academic projects and workshops in the UK, the U.S.A, Korea, Japan, and Columbia. He has professional experience in interior, retail, residential, public projects and exhibitions.

 Join JAIA!

Architectural Assistant

JAIA is seeking a RIBA Part II architectural assistant with excellent design skills, technical ability and enthusiasm to work on a wide range of new projects. Applicants must have eligible visa status to work in the UK. Please email us your CV and some work examples in pdf format to

JUNE. 2016 JAIA granted Tax Credit on R&D research

JAIA Architects have been granted for Tax Credit on innovative research by HMRC.  JAIA SMS (Strategic Map Scanning) on-going R&D project has proven its innovative and technological edge by acquiring the Tax credit from the UK Government. The grant encourages us to spur the very innovative approach beyond the concept of a traditional architectural profession. […]

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MAR.2016 Orchard Court

The Orchard Court development is near practical completion and all the flats  sold out in a 2 days marketing campaign. The old leaking roofs have been replaced with 8 new build flats and the flats have settled down so smoothly with the surrounding that neighbours praise that they feel those flats were there before. JAIA […]

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FEB.2016 Samsung R&D Centre Canteen

JAIA Architects have been commissioned to re-invigorate the interior design of the Canteen of the Samsung R&D Centre in Staines. With a tight budget, JAIA specified the flooring and furniture and proposed the idea to  stencil the walls with a digitalised world map to express the global ambitions of the R&D Centre.

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JAN.2016 Orbel Street

A full house extension project in Orbel Street, Battersea has been completed. From the pre-app & planning application to the completion, JAIA Architects have worked closely with the client and contractor to deal with detailed brief to complete the work in the tight schedule.         

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DEC.2015 Chapel Street

21 Chapel Street has been completed and hugely welcomed by the local market. The mixed use development of 5 flats + 3 retail units in the conservation area of the Petersfield high street has been well received by the LPA in the planning stage and now completed and all the units are sold out.

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NOV.2015 SPACE Magazine

JAIA has been introduced by the prestigious architectural magazine “SPACE” in the November  issue 2015, South Korea. The profiles of Jai, Seunghoon and Joohan have been shown with the exemplary project “Burghley Road House B”.  

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OCT. 2015 FIC Student Accommodation

JAIA has been appointed to design a student accommodation of 300 pupils for Felixstowe International College in Felixstowe. The project requires rapid delivery to meet the school’s plan to accommodate new pupils in Autumn term 2016. JAIA is looking at various options including modular system to speed up the delivery.

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SEPT. 2015 Orchard Court (Under Construction)

This site is located in the suburban town of Worcester Park. Our client came to us with plans of extending the current building for additional dwellings. JAIA designed the erection of an additional storey to be formed within the proposed new roof area and an additional 8 two bedroom flats. The proposal has been successful […]

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AUG. 2015 Birch Avenue (Under Construction)

Located in Haywards Heath this site is surrounded by the natural beauty of the countryside. The plot was identified using JAIA Strategic Map Scanning (SMS). JAIA SMS provides tailored property development intelligence to potential clients. Our client acquired the plot and asked JAIA to design a large detached house on this plot including ancient woodland […]

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JULY. 2015 Orbel Street (Under Construction)

Situated within Wandsworth Borough with a history of Three sisters conservation area. The building is located in a row of semi detached properties with special character. This is a private project and is tailored to our client.  Sustainably designed to a high spec throughout and making a new side/rear extension comprising of 3 floors to […]

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